---
id: "coronavirus-smarter-crowdsourcing:strategies/Partner-with-community-and-cultural-leaders.-Gover"
type: "GovLab policy strategy"
title: "Partner with community and cultural leaders."
url: "https://coronavirus.smartercrowdsourcing.org/strategies/partner-with-community-and-cultural-leaders.-gover"
summary: "Partner with community and cultural leaders. Governments should conduct specific outreach and form partnerships with community and cultural leaders to 1) understand needs and concerns of specific communities and 2) amplify public health messaging encouraging surveillance,diagnostic,and screening testing."
source: "The GovLab (coronavirus.smartercrowdsourcing.org)"
licence: "Creative Commons Attribution-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-sa/4.0/)"
---

# Partner with community and cultural leaders.

Partner with community and cultural leaders. Governments should conduct specific outreach and form partnerships with community and cultural leaders to 1) understand needs and concerns of specific communities and 2) amplify public health messaging encouraging surveillance,diagnostic,and screening testing.

- Timeframe: 3-6 Months (medium)
- Audience: Civil Society, Vulnerable Populations, Organized Civil Society, Nonprofits
- Type: Partnerships, Vulnerable Populations
- Recommendation: [High-risk populations](https://coronavirus.smartercrowdsourcing.org/recommendations/high-risk-populations)
- Part of: [Smarter Crowdsourcing in the Age of Coronavirus](https://coronavirus.smartercrowdsourcing.org/)

## Actions governments should take

1. Conduct outreach to specific community and cultural leaders to understand optimal strategies for increasing access to testing for high-risk populations in their community
2. Encourage community and cultural leaders to proactively advocate for frequent testing in their communities
3. Provide talking points or education materials to community or cultural leaders describing the benefits of testing and what actions to take depending on testing results