---
id: "coronavirus-smarter-crowdsourcing:strategies/Governments-should-enlist-influencers-like-athlete"
type: "GovLab policy strategy"
title: "Governments should enlist influencers like athletes,celebrities,or trusted politicians to deliver key…"
url: "https://coronavirus.smartercrowdsourcing.org/strategies/governments-should-enlist-influencers-like-athlete"
summary: "Governments should enlist influencers like athletes,celebrities,or trusted politicians to deliver key messages to the broader public. Who is an influencer in a given community can be determined using sentiment analysis techniques that analyze who follows whom on Twitter."
source: "The GovLab (coronavirus.smartercrowdsourcing.org)"
licence: "Creative Commons Attribution-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-sa/4.0/)"
---

# Governments should enlist influencers like athletes,celebrities,or trusted politicians to deliver key…

Governments should enlist influencers like athletes,celebrities,or trusted politicians to deliver key messages to the broader public. Who is an influencer in a given community can be determined using sentiment analysis techniques that analyze who follows whom on Twitter.

- Timeframe: 1-3 Months (immediate)
- Audience: Civil Society, Organized Civil Society
- Type: Communications, Partnerships
- Recommendation: [Community and stakeholder engagement](https://coronavirus.smartercrowdsourcing.org/recommendations/community-and-stakeholder-engagement)
- Part of: [Smarter Crowdsourcing in the Age of Coronavirus](https://coronavirus.smartercrowdsourcing.org/)

## Actions governments should take

1. Identify the target audience. Who delivers the message is deeply dependent on the where and the population segments governments are trying to reach. Audiences can be specific ages, demographics, geographic communities, language groups, etc.
2. Identify influencers among the target audience or population. Celebrities, sports figures, scientists are all good examples of who might be trusted sources, but the specific influencer(s) will depend on the target audience.
3. Consult the influencer on how to best reach their followers. These individuals will likely have their own strategies for messaging and outreach.
4. Ensure that the content of the messaging that the influencer delivers is based on accurate, precise, scientific, and consistent information).

## Examples from around the world

1. [The Secretariat of Health from Ceara-Brazil, partnered with digital creator Suricate Seboso, a humorous Instagram and Facebook account with over 6 million followers. The partnership produced content targeted at a young audience that communicated the risks of COVID-19 and how people can protect themselves from the virus.](https://www.facebook.com/suricateseboso/)