Data and innovation

Governments should develop strategies for testing different messages and delivery methods to understand what is the best combination to deliver specific messages to specific groups.

Governments should understand the preferences of their constituencies and use tools that populations are most comfortable with. For example,live streams on social media platforms like facebook- which people use regularly and have fewer barriers to access-- tend to be more popular then webinars or conversations on platforms like Zoom or WebEx.

Governments should capitalize on local knowledge and talent through hackathons and other contests that bring together problem solvers from civil society to create innovative solutions to specific challenges.

Governments should analyze what physical barriers make it more difficult or increase the perceived effort of following preferred behaviors,and minimize or remove these barriers. The fewer steps and the less thought a preferred behavior requires,the more likely people are to follow it.