Community and stakeholder engagement

National and state governments should work with local governments,universities,companies and community activists to focus on making differences at the local and community level. Where possible,messaging should be targeted to specific populations and groups to ensure it is relevant and resonates with those individuals.

Engage the public and/or targeted groups in the design and development of public health messaging strategies. Ensure a transparent process of content development to increase trust with the public.

Write and publish template pledges that businesses can adapt for their own needs. Include evidence based safety measures and encourage businesses to bring these pledges to discussion with their employees.

Governments should enlist influencers like athletes,celebrities,or trusted politicians to deliver key messages to the broader public. Who is an influencer in a given community can be determined using sentiment analysis techniques that analyze who follows whom on Twitter.